If you’re located in a French speaking country, you probably have been exposed to the Smiths and 1980’s music. Good on you. It’s definitely a great cultural experience. Sure, it’s from the 1980’s and it may seem a little outdated now, but there’s a lot of good music from that decade. I raised this because a lot of people automatically think that if they are selling anything online, they need to use Shopify. This is a mistake.
You shouldn’t just go with an option just because it is popular. Sure, a lot of people might use a platform but their needs might be different from yours. Plus, there is such a thing as a bandwagon effect. This means people just use a platform because they don’t know any better. Instead, they just want to do what everybody else is doing.
There’s a French alternative to Shopify called Prestashop. The great thing about Prestashop is that you are able to get the very best qualities of Shopify without the headaches. That’s right. Prestashop is very easy to work with. It’s very intuitive and your online store can be up and running in as little as a few minutes.
As awesome as Prestashop may be for a native French speakers, it does have one draw back. You have to make sure that your design is original. This is not an option. I wish it was. If you screw this up, chances are your online store, regardless of the fact that it’s based on one of the most versatile, flexible and powerfully scalable online store builder platforms on the planet, is not going to make any money. No way, no how.
You have to look at the design templates this platform brings to the table because if your store, regardless of how awesome your products may be, looks similar enough to your competitors, your visitors will be confused. You probably don’t need me to tell you the obvious. When consumers are confused, they do one predictable thing: They don’t buy. They take a step back and think about their plan purchase. This is enough to kill the deal.
You want to get the impulse buy and that’s not going to happen if your design looks very generic because you’re just using the design default of Prestashop. Again, this doesn’t mean that Prestashop’s design sucks. But it does make your job harder. This is why you need the professional services of a Prestashop design guru like Vincent Nguyen from nguyenvincent.com.
Mr. Nguyen knows how the game is played. He knows the kind of message you’re trying to get across. That’s why he’s able to design all sorts of amazing online stores that sell day in, day out, all day, everyday. If you want to take your Prestashop success to a whole other level, you have no choice but to check out nguyenvincent.com. They have the service and the vision you need to succeed in a dog eat dog world of online commerce.